What is a transmedia studio

Published by Caroline Lamarque on

Deus Marmota is what we call a transmedia studio. But this unusual term deserves to be explored. What does the term “transmedia” mean and what are the activities of such a studio? Let’s find out.

~ Origins of the term ~

The word “transmedia” was first codified in 2003 by Henry Jenkins, a professor of communication, journalism, film arts and education at the University of Southern California. He defines it as “a process in which the elements of fiction are dispersed across various media platforms in order to create a coordinated and unified entertainment experience.

~ Transmedia in practice ~

In application, transmedia gathers techniques and tools that allow to create a narrative content on different platforms. It is a storytelling process used for entertainment, educational and even commercial purposes. It is about adapting a story, a scenario or a universe on different media. It is something that is increasingly used in the entertainment field.

~ Transmedia studios ~

Thus, a transmedia studio develops universes and licenses in different forms. These can be video games, films, animated films, series, animated series, books, comics, manga, audio series or any other entertainment medium. Some of the best known examples of transmedia studios are Ankama, Blizzard Entertainment and Disney.

~ The case of Deus Marmota ~

In 2022, Deus Marmota is still a young studio developing two distinct licenses: Revenge Stoy and Destinée de cristal (in French), both imagined and scripted by Jonathan Sauvignet. Revenge Story is above all a video game of the visual novel genre whose lore or extended universe is developed through books and a role-playing game. Destinée de cristal is a literary saga that is also going to be adapted, but in a form that our groundhogs are keeping secret at the time of writing this article. So stay tuned!

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