All about kickstarter

Published by Caroline Lamarque on

All for one and one for all! This could be the motto of Kickstarter, a website that allows you to talk about your project to people from all over the world so that they can help you make it happen. As a precursor in its field, we propose to explain to you the workings of Kickstarter after having discovered them ourselves a few weeks ago.

Origins of Kickstarter

Created in 2009 by Perry Chen, Yancey Strickler and Charles Adler, Kickstarter is above all the need to gather the financial efforts of a maximum of people to work towards a common goal.

First platform of its kind at that time, Kickstarter has mobilized the whole world around thousands of projects.

Today, there are 223,995 projects fully funded by 21 million contributors for a total amount of more than 6.7 billion dollars.

How does it works

Start by presenting your creative project (musical or literary work, video game, technological object, etc.).

Then, set the amount of money needed to make it happen. That’s the goal.

Offer unique rewards based on the participation of your supporters. 

Finally, set an end date for the fundraiser.

If the amount requested is reached by the pledges within the allotted time, then the payments are released and it will cost you between 8 and 10% of the funds raised. Indeed, Kickstarter takes 5% and its partners add payment fees between 3 and 5% (3% + 0.20€ per commitment, and different fees for contributions of less than 10€ amounting to 5% + 0.05€ per commitment).

If, on the other hand, the goal is not reached, then there will be no cost to anyone.

Some tips for a successful Kickstarter

According to a SimpliSafe study gathering data from 2009 to 2019, 63% of Kickstarter campaigns do not reach their goals. Here are a few tips to help you maximize your chances!

  • Your project and its description:
    Communicate clearly and with transparency. The descriptions of projects that reached their goal averaged 465 words. So keep your speeches simple and effective without forgetting to tell your story from the heart! Also, a quality video will add 105% to your chances of success!
  • Your funding goal:
    Before launching your project, take the time to estimate the amount of money needed to complete your project. Don’t forget to account for the delivery of promised rewards! The average goal for successful projects is $6100, compared to $13,700 for those that fail. On the other hand, some big projects still haven’t seen the light of day despite reaching their goals because the creators haven’t even managed to cover their production costs.
  • Campaign duration:
    Statistically, projects of 30 days or less have a better success rate. Give your contributors enough time to reach your goal.
  • Communicate, communicate, communicate!
    We can’t say it enough, but talking about your project and your campaign is necessary! Keeping your contributors informed of your progress is essential! Maintain the link with those who support you, they deserve it! And they will even be your first means of making yourself and your project known. Once your campaign is successful, keep your commitments and make your project a success. And deliver your rewards!


Kickstarter is a great way to bring together people from all over the world with a common goal, around shared values and desires. At Deus Marmota, we are no exception and have started a Kickstarter campaign for our game Revenge Story. If you too want to join the adventure, come and help your hero to take his revenge on life and live his epic! Your support is essential so don’t hesitate to visit our page. Great rewards await you!

Your support is precious to us. So please FOLLOW US and share this article if you liked it! A big thank you to Alham for writing this one!


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